Search Engine Optimization (SEO) is the combination of content, on page & off page optimization, UI/UX design etc. However, certain things are so simple that even beginners can do it to optimize the website search engine rank. Most people focus a large proportion of their time on “keywords” and not doing anything else on the site.
Search engine algorithms have various ranking factors such as H1, H2 tags on the page, backlinks, links inside the pages, content depth, bounce rate, page load time and list go on.
Here I will list down some of the important element in the website which can help you improve your ranking with the little changes on your website. Getting user stay on your website and interact with the content can boost your site ranking.
Due to rise in sales of mobile & tablet devices, you get a lot of traffic on the website from smaller devices. Responsive website design provides an optimal layout for websites on a smaller device like mobile and tablet. In 2015, Google announced that it would use mobile-friendliness as a ranking signal in search results, making it easier to for the site which is optimized for user’s device. If you have an old website which is not mobile friendly you definitely need to optimize it for the mobile device to get better search engine rankings.
By adding SSL (Secure Sockets Layer) certificate to the site data transfers through the secure layer. A couple of years back Google made an announcement that they consider HTTPS as a ranking signal while displaying search results.
To make your content more useful and relevant, you need to link the content on the page to high authority sites. Linking out to the well-respected and authoritative site can increase the relevancy of your content & readers will spend more time on the website.
You need to regularly update the website content. Regularly updated content is viewed as one of the best indicators of site’s freshness and relevancy in the eye of Search engine bots. Make sure website content is updated regularly to get higher rankings on search engines.
The website often loads slowly due to high image file size and that doesn’t go well with Search engine rankings. Beside image file format and sizing, there are other ways in which images can be used to optimized for SEO. Using keyword for your image file name, alt tag, title, description, caption etc. needs to keep in mind along with file size of the image.
Produce Good Content
Create a linkable content on your website. You need to produce interesting and insightful articles that your visitor will like, share & link. Making content easy to read & understand helps make it useful to readers.
Use Alt Tags
Always describe visuals and video media using alternative text description popularly known as alt tags. Alt tags allow search engine bots to locate a specific page and information easily.
With little changes and modification on your website, you can improve your website rank & traffic. The best pages on your website are written for the user, not for the search engine. Focus on delivering value and information that user seek from any page on the website.
Gaurav Kanabar is the Director of Alphanso Tech, a globally acknowledged IT consulting company providing the services in the arena of the iBeacon App Development. With the immense support from the adroit team, Alphanso Tech has been serving a huge client base