How some businesses never run out of customers, while others struggle to gain them?
This one question has always been the pinching point for businesses and marketers.
The answer is not as complex as people think. Along with so many other reasons, marketing your business is not all about displaying a billboard advertisement, distributing brochures and jumping into the world of online marketing. There goes too much in marketing your product, attracting a potential customer and making him pay for buying the product. Many new business owners find it hard to fuel their business by generating convertible leads because they don’t know different dimensions of marketing – including sales funnel.
Sales funnel is the simple answer to all those people who ask to name one effective marketing technique that converts the potential customer into a customer. Though sales funnel isn’t a marketing technique but having a firm grip on the sales funnel helps you put all your marketing efforts in the right direction. Sales funnel is the metaphor used to illustrate the path taken by a person to become your customer. So, even if you don’t know or you don’t want a sales to funnel, it still exists. You can have more control over the effectiveness of your marketing process if you get to know your sales funnel.
If you still feel that you don’t need sales to funnel just because you are a new business, then here are some insightful reasons by experts of Salesfunnelsexpert.com to change your decision:
Know Your Customers:
Today, the consumption habits of consumers are changing, and you can’t make them buy your product just by throwing catchy advertisements punches towards them. Because they are not going to catch them!
Nowadays, consumers do their homework, search out market and ask for recommendations before purchasing anything. In other words, now you can’t expect a website’s visitor to become your customer just by looking at your website. You need to come up with a strategy for understanding and enticing website visitors while setting your sales to funnel. In other words, a sales funnel helps you to come up with a plan to handle the changed consumption patterns of modern consumers so that you can convert your leads into consumers.
Set the Goals:
Just as you can’t run blindly after a truck’s light without any idea of the destination. Similarly, you can’t execute an effective marketing plan until you know about your goal. You should know what kind of audience you are going to target, how you are going to target them and how much lead conversion you can handle? And that’s where sale funnel helps out as you meticulously set goals and figure out paths to achieve those goals.
All the efforts exerted on executing marketing plans are only to gain more customers. But you can never achieve that purpose until you know the whole process of managing leads, including generating, evaluating, ranking, prioritizing and converting leads. Obviously, you are not going to leave the generated lead to mature on its own. You have to give your best to turn a deal into a profitable deal – that’s where a hold on the sales funnel helps you.
So, now you know that knowing your sales funnel is not an option but a must if you really want all your marketing efforts to be fruitful by building a strong and loyal customer base.