Looking for a way to maintain or increase your sales from your website? Generating qualified leads is one of the potential ways to do that. But in this competitive world, it is not easier to compel the website visitors to stay connected with your site.
To stay ahead of your competitors, you need potential online strategies to generate new leads and convert them into sales. And to accomplish such objectives, Your WordPress website needs to be optimized for lead generation.
If you think a pretty-looking and sound website is enough for converting visitors into sales, you are mistaken. It takes vigilant efforts to drive and sustain quality leads. However, with dozens of tools and WordPress plugins available for lead generation, it’s difficult to know where to start. Here are some effective tips and tricks that will help you effectively optimize your WordPress site for lead generation.
Speed Up Your WordPress Site
So, you have a great WordPress theme and you are done with the content and the menus? Do you think it is enough to make your site successful? Did you check the PageSpeed Insights of your site? If it is way too slow, no one is going to wait for hours. The website visitors are more likely to leave the page if it takes more than 5 seconds to load.
On top of this, you can be penalized by search engines like Google for this. Also, you can end up getting a lower ranking in the search result if it runs too slowly. So, the loading speed of your site is very crucial to keep the leads you’ve generated. Many WordPress plugins are there to help you speed up your site.
Moreover, reducing the size or number of your images in the site and switching to a faster server, or using caches and potential WordPress hosting can improve the speed of your WordPress site.
Use Lead Magnet
Lead magnets work wonder when it comes to generating maximum leads. Providing visitors with special deals and offers can help you grab their attention.
Offer a discount coupon or allow them to download an e-book or any helpful source of information. Such lead magnets will prompt visitors to perform an action which will drive better engagement. Incorporating lead magnets can improve your conversion rate and your average sales in a breeze.
Leverage Best SEO Practices
Search engines are a great way to draw in the leads. To capture the attention, you need to be at the top of search results when someone searches for specific keywords and phrases related to your site.
With some effective search engine optimization practices, you can level up your site in the search results. Many WordPress plugins like Yoast SEO plugin are available to make it easier for you.
Include Calls to Action to Your Site
A CTA or call-to-action prompts web visitors to take immediate action. CTAs like “Buy now,” “click here,” “download your eBook,” “contact us,” and “subscribe to our newsletter” plays an important role in driving user engagement.
So, focus on enhancing the content, design, and functionality to compel users to accomplish the specific action. Also, make sure your CTAs are easy to spot so that visitors don’t have to mindlessly scroll or search for it.
Add Lead Generation Forms
Another way to boost the user engagement on your website is to add lead generation forms like contact form, subscribers form, and pop-up forms.
Such forms will improve your conversion rate and maximize your web sales. Fortunately, many WordPress feature-rich plugins are there to help you create inviting forms for your site with no heavy lifting. Creating such forms is a good tactic to compel your web visitors to become a subscriber.
Create Enticing Landing Pages
A web visitor’s journey begins with a landing page. Having a user-friendly and magnetic landing page can boost your lead sales. So, focus on improving the user experience and offer a valid reason to your visitors to stay longer on your site.
An intriguing landing page can enable you to drive leads for future marketing campaigns and help people to know more about your services. Once a visitor lands on the landing page, you can direct their conversion path with call-to-action buttons like sign-up, opt-in or contact forms.
Thus, you can improve the customer retention rate and also achieve more leads to your site. Here are some ways to optimize the landing page.
- Have a short and simple URL structure
- Add a captivating headline title
- Include visible and prompting CTA
- Embed your opt-in form at the top position of the web page
- Add Images
- Optimize your landing pages for mobile devices
- Embed comment redirect to generate leads
Lead generation is a crucial part of being a WordPress website owner. If you really want to drive high-results from your efforts, consider the points mentioned above. Make the most of your WordPress site by creating an attractive landing page, lead generation form, CTAs and adopting best SEO practices.
Also, opt for a good WordPress hosting provider, and you’ll have a website that performs well, draws in more visitors and converts more of them into sales.